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> Doesn't this obligate every company to read every local newspaper in every customer's area?

In my US state, a lot of important legal notices get published in the newspaper, so companies should already be effectively doing this.

What most do (and what I've always done) is to subscribe to a clipping service that will scan the classifieds, nationwide if you want, for you and forward to you the types of items you want to be made aware of.



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