I absolutely hate this "we'll get on to why hexagons in a moment" style that seems to be becoming more and more prevalent, where you make something seemingly the subject but you refuse to even define what it means for absolutely ages.

Tell me the thing that's in the headline first. I'm not going to read your article if you don't do this. It's not that I'm not intellectually curious, it's that I don't like being messed around.