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This is a pretty tough new reality for online companies. Dating was one of the few services that consumers were willing to pay for. Does this mean that ads are the only revenue source for consumer-based sites?


Nope. Selling your data & lead gen is a pretty solid source of revenue, although some people won't like that.


If the largest site is free, who are the leads being sold to?


Venture Capital backed startups.


Believe it or not, that was a big part of Yahoo's business model in the 90s.


porn sites for people who can't get dates? viagra advertisers for those that can?


They're running adsense next to the profile I just made. That doesn't bode very well for them.




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