Free tiers, startup credits, easily available managed databases, queues, object storage, lambdas, load-balancing, DNS, TLS, specialist stuff like OCR. It's easy to prototype something, run for free or for peanuts, start getting some revenue.
Then, as you grow, the costs become steeper, but migrating off of the cloud looks even more expensive, especially if you have accumulated a lot of data (egress costs you, especially from AWS). Congrats, you have become the desirable, typical cloud customer.
Free tiers, startup credits, easily available managed databases, queues, object storage, lambdas, load-balancing, DNS, TLS, specialist stuff like OCR. It's easy to prototype something, run for free or for peanuts, start getting some revenue.
Then, as you grow, the costs become steeper, but migrating off of the cloud looks even more expensive, especially if you have accumulated a lot of data (egress costs you, especially from AWS). Congrats, you have become the desirable, typical cloud customer.