Cue a long list of people who will say "I would pay for Premium except X Y and Z".
The fact is free YouTube is only possible with ads, and potentially only with the extremely detested ads we're talking about here. The other major UGC video platform (Twitch) is not profitable.
Broadcast TV and even cable or fixed content library streaming is A LOT cheaper to run than something like YouTube. I don't mean purely machine-wise, I also mean in terms of salaries, and those do matter to keep the service up and running, not to mention growing
