I'd argue it's not a choice of "let's open a campus in flyover country," but a reflection of how the industry has changed.
The "older" companies were manufacturers. Even places like Mountain View and San Jose were the working-class towns with HP factories and semiconductor plants. The concentration of engineering talent (HP/Intel/Apple/Atari) is what created the affluence, especially after manufacturing itself was outsourced globally.
The newer Web 2.0 companies don't make physical things; they make software. Their most critical infrastructure isn't a factory but a dense network of developers. They go to the Bay Area, Seattle, etc., because that's where the network is. For the parts of their business that don't require that network, like customer service, they locate in less expensive regions, just as PayPal did with Nebraska. They were even the second largest employer in Nebraska iirc.
The "older" companies were manufacturers. Even places like Mountain View and San Jose were the working-class towns with HP factories and semiconductor plants. The concentration of engineering talent (HP/Intel/Apple/Atari) is what created the affluence, especially after manufacturing itself was outsourced globally.
The newer Web 2.0 companies don't make physical things; they make software. Their most critical infrastructure isn't a factory but a dense network of developers. They go to the Bay Area, Seattle, etc., because that's where the network is. For the parts of their business that don't require that network, like customer service, they locate in less expensive regions, just as PayPal did with Nebraska. They were even the second largest employer in Nebraska iirc.