Nasty gotcha: It's using the Allwinner A10 SoC, which is primarily aimed at running Android tablets. The documentation for the chipset is extremely limited, so trying to use it for applications outside the norm may be quite difficult.
Actually the Allwinner A10 is pretty well documented by the vendor and by the community, has a bunch of standard linux distributions running already. Much better than most ARM SoCs in the cheap Android tablet market.
AFAIK the one exception is the video decoding hardware, where the Linux libraries are apparently sub-par.
