At least in the french-speaking world, celebrities have gotten used to this.
Pieing is the act of throwing a pie at an authority figure, as a means of protesting against a perceived flaw (arrogance, hubris) in the target's character.
Ok, that's definitely something we need to inherit from the French. How awesome would it be to regularly see a pie fight break out during a movie opening? That would be totally sweet!
Pieing is the act of throwing a pie at an authority figure, as a means of protesting against a perceived flaw (arrogance, hubris) in the target's character.
and also:
Godard was very pleased at being pied.
http://en.wikipedia.org/wiki/Pieing