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Thanks very much, this is really helpful. I do honestly think this would be a great blog post! So many of us (like I just did) approach these problems from a "tech first" approach, and that's often not the right strategy, depending on the domain.


"Having a website" is such a double-edged sword.

The amount of bad / low quality leads that they generate is insane if you're in any market that isn't purely D2C. So many people hours wasted dealing with churn.

That's not even accounting for the sheer volume of spam it'll generate from other businesses trying to cold-pitch random SaaS products and contractor outsourcing companies.

My favorite / most hated tactic is calling someone in the org and telling them that they're trying to return my call, hoping that the message will get passed along and the actual details (such as who they represent because I certainly never called them) get lost along the way.




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