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GMail took 3 years from prototype to launch. Google Search was also 3 years from prototype to incorporation. G+ was shorter, but was built on previously-existing infrastructure that's been around for a few years.

Now, it's better to spend those 3 years iterating than planning - rumor has it that the GMail prototype was built in a day. But it's worth being realistic about how long it takes to build a world-changing product - it's a long road. (In fairness to Marissa, I'm sure she knows this, and I suspect she's just trying to get the release cycle down so that Yahoo can make forward progress.)



There's a big difference between major projects and adding features too.

Maybe this is not the right time for Yahoo to do 3 year products simply because they suck at it (I spent more than 3 years at Yahoo, and I spent most of that time trying to shepherd projects through to the point my engineering team would actually get a go-ahead; we were a service function without direct control of a product, otherwise we should've just gone for it rather than wait...), and practising on 6 month projects could still bring a ton of useful improvements or smaller services. One thing to keep in mind with Yahoo is that it has a vast array of sites and services just sitting there - I bet there's a ton of poorly monetized services that could get drastic upgrades in well below 6 months if there's just sufficient fire behind someones asses...

Then they can start trying to add the standalone world-changing stuff again later, if they're successful.


Page and Brin started work on BackRub in 1996, and it was publically usable very early on. http://alpha.google.com/ was launched in 1997.

http://web.archive.org/web/19990125084553/alpha.google.com/


"GMail took 3 years from prototype to launch"

Apparently it was available internally http://en.wikipedia.org/wiki/History_of_Gmail

It certainly does not take 3 years to produce GMail, if they had the focus.




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