Don't you mean that it's crazy that a discount grocer can trade blows with a bookseller?

LIDL sells everything you need in your life in the middle aisle. Even cloud solutions.

It's going to be hard getting that angle grinder I've never needed when there's a line of CTO's blocking the aisle

That's the charm of Lidl. You go in to get milk bread and meat and come out with a tool that you don't need but it's nice to have.

The Schwarz Gruppe (owner of Lidl) makes about as much as Meta and Microsoft. So, yes, they're are big player.

the parent company (Schwarz Group) has over half a million employees and makes something like 200 billion in revenue per year, I think calling it a discount grocer is underselling it a bit lol.

It's their main business

But can a wool shoe company? https://ir.allbirds.com/news-releases/news-release-details/a...

Getting a large customer is a great win for them, but setting up a cloud service isn't that hard? The most complicated bit would have been financing.

Lidl doesn‘t do that. It is just a grocery discounter, one company of the many in that corporate structure, and one of the users of that cloud.

Not necessarily trading blows, but LIDL is huge in all sorts of figures. From revenue to employment numbers.