I like to leverage that when brainstorming solutions to hard problems. Instead of contemplating small percentage improvements, try to think about what's in the way of improvements that are orders of magnitude better (e.g., don't take time to run a big task from 100s to 90s, take it to milliseconds). Sometimes it unlocks big ideas.
I work in software deployment for large orgs. I use this technique to optimize. "How can I provision or deploy this with one package install, and launch instance." Typically take multi-page or multi-step deployments down to fully automated.
