Our thinking was to emulate the experience of watching previews in the theaters. You don't know anything about the movie, making it more intriguing. That's why we chose not to fade in the title until the last 15 seconds of the trailer.
I can respect that thinking. But one of the beauties of the Internet is having more control over consumption than in real world situations. I've sat in a theater many times wishing I had a "skip" button. Not because I hate trailers... I like them. But I only need to see most of them one time. :)
