I just finished watching an interview with D'Aloisio on the huge 7.30pm current affairs show here on the ABC in Australia (unimaginatively named 7.30).
The interview opened with the newsreader restating the fact that he had been covered on the front page of almost every major newspaper. Then here he was, talking to her on TV, talking about Yahoo, and their amazing 'focus on mobile' etc etc. Suddenly it dawns on me - I live in Australia. Australia is practically the other side of the universe. Yahoo has a fresh faced 17 year old kid talking to just about every living room in this country about how focussed they are on mobile.
Every country in the Western world from the US to Australia and beyond, front pages of newspapers, prime time TV interviews on government owned ad free broadcasters during primetime - no amount of PR spend can buy this.
I know the PR rationale was mooted, but nobody could have imagined it would be this big.
The interview opened with the newsreader restating the fact that he had been covered on the front page of almost every major newspaper. Then here he was, talking to her on TV, talking about Yahoo, and their amazing 'focus on mobile' etc etc. Suddenly it dawns on me - I live in Australia. Australia is practically the other side of the universe. Yahoo has a fresh faced 17 year old kid talking to just about every living room in this country about how focussed they are on mobile.
Every country in the Western world from the US to Australia and beyond, front pages of newspapers, prime time TV interviews on government owned ad free broadcasters during primetime - no amount of PR spend can buy this.
I know the PR rationale was mooted, but nobody could have imagined it would be this big.