Given all the complaints about the increasing popularity of the site, I was more expecting "Boring News, Nothing Funny Here, Go Back to Tech Crunch" or something.
Why not call it Make Something People Want News. It might focus the mind of the posters and reduce off-topic posts. Also "Innocuous News" has the feel of an inside joke; it might lead to a recurring Ask-HN thread about the name.
http://news.ycombinator.com/item?id=575487