This must be the reason that the large game companies such as EA are completely lack of innovation. They turn out the same games year in and year out with only slightly better graphics, ai, etc...
a large majority of those ship with a AAAish title (I guess in part eating your own dogfood) - think Lawrence World or Basecamp for the Web framework discussion... We're talking games like Quake X, Unreal (Tournament) Y, etc
So they probably hit the same kind of crunch as well.