I signed up as someone who has a deep need for this. We are trying to run through 4 months of cold calling data to identify the ideal customer profile / call frequency etc. that has the highest odds of converting into a sale. I vaguely remember learning some of it in my Marketing Research class but have since forgotten.
From your post it sounded like a free online course but it seems like the free course will be presented in person? I wish you had a more formal online offering.
Let me give the backstory, which I hope will clarify things:
I'm giving a talk at Strata London (a "Big Data" conference) in a few months. I won't be able to go into details for the talk, so I want to create supplementary material. I seems sharing this material online will be good for others (and for me). I don't want to plonk it all on the web because 1) I don't want to make all my material available till after the talk and 2) I want to build a mailing list of people interested in this kind of stuff.
I may build the material into a more formal course if there is sufficient interest.
From your post it sounded like a free online course but it seems like the free course will be presented in person? I wish you had a more formal online offering.