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When launching new order pages a few years ago, I was bothered by the same thing and asked my e-commerce company to add a checkbox, which you have to click in order to show coupon field:

https://blogjet.cleverbridge.com/9/?scope=checkout&product=1...

It's not an ideal solution, but I believe this additional step helps a bit.



That's a pretty neat solution. One thing though, my laptop hasn't got a great screen and when I tried clicking the checkbox the input field that appeared was very very light - my immediate thought was that there's just an apply button. I know this stuff's a bit of a black art, but it might be worth A/B testing a less faint input field?


Interesting - I like it. When you say it "helps a bit", what makes you feel that way? If I'm going to change my cart, it needs to be something simple like what you've done.


(I haven't A/B tested this, so I can only rely on intuition and feedback from other people.) I think that the honesty plays a role here. If there's an empty space that says "put a coupon there", people will be looking for a way to fill it, even if they don't have a coupon -- because this box invites them to. However, if there's a checkbox saying "click here if you have a coupon code" (although my checkbox says something different), it means that by clicking it people will lie, and not everyone wants to do it.

Now that I think of it, maybe even better strategy would be to buy a domain "blabla-coupon-code.com" and put there a coupon code for your thing with a small discount. People who like to search the web for coupons will be satisfied ;)




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