I think Paul Rand would turn in his grave at the thought of "Thinking of a new logo? Don’t guess; test." There is a lot more to logo design than having a first impression test well. I really do hope they hired someone good to do this.

I guess we'll see the "real" version tomorrow.

Edit: Let me say it another way. If the real logo is just #31 in a series, then they will have screwed up big time. The buzz about the redesign will just be "I liked #N better". I'm hoping there is more to the redesign than just an exploration of the typeface choice. If that's it, they shouldn't have let us see 30 variations. Paul Rand just used to present his one choice.