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Apparently it is around 20% - http://gizmodo.com/5969312/how-qr-codes-work-and-why-they-su... (paragraph 8).

I would imagine this might be a tad optimistic, mainly due to their use being limited to only a few forms of advertisement (print being the main one). The only time I can remember using a QR code was when I watched a stream of the Google I/O 2010 conference and they showed one to get a CR-48 chromebook. Needless to say, that QR code will forever be my favorite one.



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