Tangent, but I've found it a bit odd to see Out of Service messages on billboards. Why not display a default ad (e.g. "Your Ad Here")?
Actually on that note I'm surprised I don't see more community/charitable notices in the mix for digital boards (these could serve as "defaults"). Having non-commercial and regularly changing ads in the mix would actually get me watching, and is potentially even tax-deductible.
Actually on that note I'm surprised I don't see more community/charitable notices in the mix for digital boards (these could serve as "defaults"). Having non-commercial and regularly changing ads in the mix would actually get me watching, and is potentially even tax-deductible.