An important step would be moving outside of the American market.
Currently, major content producers sign deals with local TV stations in non-USA areas of the world. There is no reason Hulu can't stream to other areas, so at some point it may become easier or cheaper for Hulu to operate in a region instead of the local TV station?
Currently, major content producers sign deals with local TV stations in non-USA areas of the world. There is no reason Hulu can't stream to other areas, so at some point it may become easier or cheaper for Hulu to operate in a region instead of the local TV station?