Seems weird he mentioned Spike Lee (who did nothing wrong, as far as I can tell) so many times, but didn't name the agency. Seems to hurt the wrong party's reputation.
Additionally, he has no apparent way to contact him.
EDIT: I really don't want to point fingers with 0 proof, but Spike Lee happens to be CEO of an ad agency named Spike DDB. https://twitter.com/SpikeDDB
It's actually smart. You are more likely to get press traction and a response crucifying an individual than a faceless company. Also, everyone is responsible here, "having people who handle it" is all too often an easy way to free everyone from responsibility.
Just some more background - DDB is part of the Omnicom group, which is one of the world's largest advertising agency holding companies. SpikeDDB is a collaboration between spike lee and DDB (and therefore Omnicom by extension). All that being said, I don't personally know if the agency in question is SpikeDDB or not.
Spike contracted the agency, (or so it seems from a forwarded email) and he has the most control over the agency. I think by not publicly mentioning the agency's name, this gentlemen is demonstrating his desire to resolve this situation amicably and with integrity.
This is what I was thinking as well. Did he also send this letter privately, but posted publicly to get support as well? That seems the only logical way to do it, if he hopes to get a response.
I think it's prudent given that while the agency apparently lowballed him, it's not clear whether the agency or Spike Lee's production company (40 Acres And A Mule Filmworks, appearing on the posters in question on his Facebook page) are the party actually responsible for the theft/misappropriation.
"misappropriation".. I had this word in my mind the entire time while reading the open letter. I can't really think of a word to better describe just what seems to be going on here.
Presumably his contract prevents him from discussing internal issues with any outside party.
(Knowledge source: Got totally screwed by a business partner via legalese and had all my work stolen, ended up doing half a year of work uncompensated, can't legally talk about it or the partner, and loss < cost of litigation. Ah well, water under bridge.)
Well a big part of this whole problem is that he had no contract to begin with ("We never signed any contracts or work-for-hire agreements").
That aside, he works as a freelancer in an industry where naming and shaming specific agencies could very well hinder his ability to get future work, so I don't blame him for not doing it.
Additionally, he has no apparent way to contact him.
EDIT: I really don't want to point fingers with 0 proof, but Spike Lee happens to be CEO of an ad agency named Spike DDB. https://twitter.com/SpikeDDB