Our sales process is based on our reps cold calling businesses. We learned after a couple of mishirings that the most difficult part of the job is being able to manage emotion and taking rejection. For example, as a rep it is completely normal to be rejected in some manner 50 times a day. So if you get discouraged or upset after your third rejection, it is unlikely that you would have the motivation or drive to make more calls and therefore, you're likely not the right fit. All of this is usually summed up in the metric time spent talking across all calls.

While ultimately the time on the phone translates into revenue, we like to emphasize factors that is in our control. We can't control whether someone ultimately signs up or not but we do control how much break we take in between calls.