1) Incorporate in SF for culture reasons or to allow founders to optimize their commute.
2) Find out it's extremely hard to find people in SF as anybody who lives there pretty much has to stay employed to justify the rent.
3) Find out people from Peninsula / South Bay / East Bay are not as excited about 45-60 minute one way commute as you thought they'd be.
4) Complain about engineer crunch.
1) Incorporate in SF for culture reasons or to allow founders to optimize their commute.
2) Find out it's extremely hard to find people in SF as anybody who lives there pretty much has to stay employed to justify the rent.
3) Find out people from Peninsula / South Bay / East Bay are not as excited about 45-60 minute one way commute as you thought they'd be.
4) Complain about engineer crunch.