As far as PR nightmare backlashes go your example is a walk in the park. I thought it went without saying that the sound bite needed to be accurate but I guess not. The donation was made to a politician, not to an issue group. These two are not equivalent. The inaccuracy makes it very easy for OKC to dismiss your response and no semi-decent journalist is going to discuss your inaccurate claim. Your response also suffers from the fact that it does not name OKC or Yagan by name and you are relying on the individual having previous knowledge of the issue.
So you take the Scumbag Steve hat, and photoshop it on Sam Yagan's head, then place the text I mentioned. I invite you to look into image-based memes, as it seems you're confused on their execution.
sound bytes are almost intentionally inaccurate. if you could take such a complex issue and fit it into twenty words or less, you're probably losing a lot, or it wasn't a substantial issue.
As far as PR nightmare backlashes go, the Eich one is a walk in the park. An efficient corporate PR campaign would have taken Eich's initial response, and ran with it, having Eich personally donate money to LGBTQ campaigns that aren't related to Proposition 8. That would have crippled the backlash, because half the LBGTQ's would've pointed to the donation as a sign that Brendan-Now is different than Brendan-Then.
Sadly, they didn't respond fast enough, or effectively enough. How many other CEO's have been ousted because of their Gay Rights stances?
* knows about OKCupid because her son introduced her to a girl he met
on OKCupid.
* knows Firefox because it is "the thing she is supposed to click on
instead of the internet browser (sic) icon."
* reads news on websites. This story was all over: bloomberg, usa today,
nyt, huffpost, time, newsweek, csmonitor, fox news, etc
