Your analogy ignores the facts. Eich didn't make a mistake 4 yrs ago-- he still holds the same views as evidenced by his interviews! Eich had multiple opportunities to indicate whether his views had changed. He defended his views, and rather poorly on the merits, I might add.

Compare and contrast how the CEO of OkCupid handled a similar situation, having donated $500 to an anti-choice, anti-gay candidate in '04. He apologized publicly and stated unequivocally that he believes marriage is a civil right.

This was not a "gotcha." Eich held the same views all along.