It is for money: under an actual contract, invoice and going-rate, etc. From the page referred to[1]:
Compensation
- This will be a sponsored post opportunity and payment will be made out via check.
- Please send an email (...) with the amount you typically charge for sponsored post opportunities.
Payment Process
When your blog post and corresponding social shares are live, please create an invoice (...). Upon receipt of the invoice, you will be paid the agreed amount within 60 days via check.
In the regards to the content itself, the language appropriately Orwellian: no explicit directive to write "positive" posts and plenty of fakey exhortations to "be creative" and "share your viewpoint"; but also a contractual requirement to include "required assets", and mentions of readily packaged, shareable "prepopulated content".
On a side note, I wonder how the disclosure of this particular campaign will affect them and any involved bloggers given Google's notoriously stringent linking policies... Doesn't getting caught posting/soliciting paid links get you a massive Panda penalty?
Compensation
- This will be a sponsored post opportunity and payment will be made out via check.
- Please send an email (...) with the amount you typically charge for sponsored post opportunities.
Payment Process
When your blog post and corresponding social shares are live, please create an invoice (...). Upon receipt of the invoice, you will be paid the agreed amount within 60 days via check.
In the regards to the content itself, the language appropriately Orwellian: no explicit directive to write "positive" posts and plenty of fakey exhortations to "be creative" and "share your viewpoint"; but also a contractual requirement to include "required assets", and mentions of readily packaged, shareable "prepopulated content".
On a side note, I wonder how the disclosure of this particular campaign will affect them and any involved bloggers given Google's notoriously stringent linking policies... Doesn't getting caught posting/soliciting paid links get you a massive Panda penalty?
[1] http://unbouncepages.com/7975010c-edb3-11e3-b3e0-12314000cce...