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> So why would you make it more expensive for people to use their personal pipe, which just stands there anyway?

It's not your personal pipe. The bandwidth on the segment connected to you is shared with your neighbours. Upgrading the bandwidth on your segment costs money, ergo we do not want you to use "too much" bandwidth. Pre-emptively curbing bandwidth usage with threats of and/or actual overage fees, ensures higher operating margins and puts off upgrade expenses, thus increasing profits.

Not perhaps the answer you were hoping for, but hey, corporations gotta make money, right?



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