The web. iOS is apps are often going to entrusted to senior developers who have multiple apps in the app store. If they want to write their own stuff and build a reputation, that's certainly one route they could go.

However, you'll find web apps have a high amount of folks of varying experience. The team I work on has maybe 10 college/right out of college interns that work on simple html/javascript type stuff. One of them recently transitioned into writing C# at an entry level (she's in college still).

To most hiring managers, a bootcamp graduate isn't even entry level - far less qualified than a raw CS grad who's built a side project or two. Doesn't matter how old you are, age is just a number and you're changing careers -- you're a newbie and probably unable to contribute in any meaningful way without at least a few months of very closely supervised real world work. Bite the damn bullet and take a (paid) internship. Then look for a real entry level job. Which, btw, are mostly with larger companies. The small ones typically can't afford to invest in nurturing and training.

Are they using the regular job websites to find employment (monster, dice, careerbuilder, etc.)? Bootcamps are nice but normally will not be able to prepare you for a real world developer job (or should we say the business and political side of things). The best way to get a leg up is for them to start creating high quality apps, deploying them live to the App Store and have some very nice things to show to potential employers. Would you hire an iOS developer who has no iOS apps to show you that they worked on(it is similar to saying you have work experience but do not have anything to put down on your resume)?

I would recommend having them think about applying to the iOS jobs to being similar to trying to get a job as a game developer. They will normally not give you a call and send your resume to the shredder if you do not have some quality work to show for. When they present their app it needs to be something of substance that the potential employer or even an HR person can enjoy to help them get their foot in the door. It does not have to be extremely complex but can be simple, fast and to the point.

Apps they can start off with are better quality feed readers then what is currently available in the App store for a specific site. If they are not at the point where they are comfortable doing full blown apps and publishing them, collaborating with someone on an app on GitHub can be a good alternative. This will help display their code quality which the person normally giving the green light to higher will be a developer.

If a developer sees someones good code and thinks that mentoring that person will be fun and a great challenge to spread the knowledge the interviewee can be hired before they even make it into the interview (interview being left to make sure the personality is good to go, there is enthusiasm and drive to learn new things and at times so the manager can get a feel for the guy.)

As always, sometimes when we are starting out all we needs is that small chance to grow into very competent developers with others to mentor us and help guide us in the right direction (learn from their mistakes so we don't have to make them all on or own or learn everything the hardway) just remember it just takes time, normally it is is hardest right before you get that chance.

They should write some small apps themselves and get them in the app store. That will get them interviews.

Interning at a Startup maybe an option to get some experience and build reputation. However, I agree that startups typically can't afford to invest in nurturing and training. Some level of SW fundamentals, design/coding skills will be expected.

I'm currently in the process of getting a second bachelors in CS and sometimes wonder if ios bootcamp would be the best route. Would you mind telling us which bootcamp this is? Mobile makers? Code fellows?