> The issue with their ideas was that we weren’t facing a market problem. The customers were buying; they just weren’t buying our product. This was not a time to pivot.

A true gem, it's very important to make this distinction.

I wish my project manager would understand this and face the fact that we're maintaining a 12-year-old application.

Our application just can't do all the things the client wants in its current state and we have to keep grafting newer tech to it, and we end up with defects like a hydra.

That's an even better article than OP's, thanks :D

The whole book is worth a read - lots of good insights.

That was a good read. Thanks for sharing.