Wolfram has always seemed to me to have the biggest case of "Not Invented Here" syndrome I've ever heard of. I mean, not only did he have to make his new language, new search engine, etc. He even tried to make a new kind of science...
Related to this: I was at UC Berkeley in the early 80's (and did the port of Vaxima (the VAX version of Macsyma, running on Franz Lisp) to the Motorola 68000). There was definitely a rivalry between UCB and Caltech in the symbolic algebra area, and I think the "100x slower" was just an excuse to do it differently. I don't think he would have wanted to appear to be following anyone at UCB.
Agreed. I remember first reading an overview of Lisp [1], and my reaction was, "Ah, okay, just like they do in Mathematica ... ah, right, just like how Mathematica does that. Huh -- he must have done it in Lisp then."
After that, I didn't even suspect it didn't use Lisp until today.
If that's not extreme NIH, I don't know what is.