My first thought when I saw news about it circulating on social media the other day. From marine biology point of view this project may be interesting, but if you want to save lives... let's just say this is only little more likely than getting struck by lightning and then getting bit by a cobra, so your efforts may be better spent elsewhere.

But then the second thought - from salesman point of view, this is an excellent idea! What better way to earn money than to prey on people's irrational fears? As long as you can say that this suit provably (science!) makes you less likely to be attacked by a shark, you have a goldmine.