Your decision to buy Nike sneakers might be influenced by Nike's sponsorship of Uruguay in the 1998 World Cup. Maybe you were a child back then, and thought their goalkeeper was just the coolest dude, ever.
Recently I was buying some gym clothes and wanted to buy Nike. I stopped to think about why, and traced it back to the early 2000s when I got into golfing, and Tiger Woods was a big influence for me. At that time I bought all Nike clothing.
After realizing that I just need some tops and shorts to sweat in at home, I ended up buying the store brand label, saving myself ~80% in costs.
See where the problem might be?