Recently I was buying some gym clothes and wanted to buy Nike. I stopped to think about why, and traced it back to the early 2000s when I got into golfing, and Tiger Woods was a big influence for me. At that time I bought all Nike clothing.

After realizing that I just need some tops and shorts to sweat in at home, I ended up buying the store brand label, saving myself ~80% in costs.

It's funny how the mind works.