I strongly disagreed with the same paragraph. "Consumers want immersive experiences, well-designed pages with fonts, graphics, photos, and videos coming together into a compelling format." No, they don't want that, especially not the video, and the rest is just a nice-to-have, not a want-to-have. You WANT consumers to want that, but they don't; it's being forced on them instead. Plain text with the occasional still graphic, on a plain white background, would be just fine.
As a net user since 1995 I preferred it back then. Admittedly this is probably tinged with nostalgia, but I remember people just sharing information without needing to charge you for it. Maybe I just started with low standards, but when people tell me I need to pay for this content, I go "meh, I just won't read it then". I don't feel the loss, but possibly I don't know what I'm missing.
