Ads existed before tracking. DDG uses ads based on the page content, not what is known about the user. This is actually how ads were before everyone went tracking-happy.
It is a model I prefer simply because it is more inline with the content I'm viewing. I'm more willing to let those ads get whitelisted because they're more likely to be related to the content I'm looking at and less about "what do we think saratogacx really wants today based on all of the data across the web."
It is a model I prefer simply because it is more inline with the content I'm viewing. I'm more willing to let those ads get whitelisted because they're more likely to be related to the content I'm looking at and less about "what do we think saratogacx really wants today based on all of the data across the web."